by Tulika Kiran | Jun 1, 2026 | Customer Journey & Experience
One of the most misleading assumptions in e-commerce is that only major problems affect conversion. Teams look for obvious issues — broken pages, missing features, significant usability gaps. And when nothing appears clearly wrong, the funnel is assumed to be...
by Tulika Kiran | May 29, 2026 | Customer Journey & Experience
For many e-commerce teams, the signs of a problem are not dramatic. There is no sudden crash in performance. No single page that is clearly broken. Traffic continues to flow, campaigns are running, and users are engaging with the site. And yet, conversion...
by Tulika Kiran | May 29, 2026 | Customer Journey & Experience
One of the most frustrating situations in e-commerce is this: Users Are Clearly Interested. They are browsing products, spending time on pages, even adding items to cart. And then… nothing happens. They don’t convert. At first glance, this feels confusing. If...
